Complete news platform redesign and development.
This page details the design component of the project. Please see the precursor of this story SupChina new media platform- UX research
The goals at project start evolved with the user research. It became evident that SupChina needed defined branding, clearer IA, improved navigation and an updated interface that properly reflected its high level content and reputation. Many of my efforts as lead UX was to define a clear sitemap, define hierarchies, clarify categories and ensure consistency in content type treatment.
The primary user goals as defined in the user flows:
The ancillary goals within the user flows:
As mentioned in SupChina- UX research, the user profiles were mainly in two distinct age ranges, career levels and media digestion behaviors. Additionally the industries the users came from were very different including diplomats, business execs, journalists, and university students. I created personas based on the gathered research and in concert with the SupChina goals.