Over the last 7 years, I was often the only native English-speaker on the team. I took this position seriously, and seized the opportunity to hone my copywriting and UX writing craft. I translated apps and websites from Chinese to English, wrote entire websites, wrote the UX for a web-based game, created numerous project articles and social media posts, and wrote a 73-page guide to digital marketing in China for the EU SME.
March 2020
As China has risen to one of the largest consumer markets and economic powers in the world, much attention has turned to the opportunities and possibilities for foreign enterprises of all sizes around the world. It is true that there is a huge audience and the potential is endless for small and medium sized enterprises, it is also true that China is a unique market with many intricacies and a digital landscape that exists like nowhere else. This 73-page report functions as an essential introduction to the China digital landscape, for European Union small and medium-sized enterprises.