Management/ EMBA*

Much like the human experience, the profession of UX is hard to define. 

 

 

As people, we come from different backgrounds and have unique perspectives and skill sets. 

The profession of UX is hard to define. 

Decorative image of a bunch of different robot people sitting in a window

As people, we come from different backgrounds and have unique perspectives and skill sets. 

Decorative image of abstract weida3d branding project that shows different apps, drawings, and VR
Weida3D project

As designers, we wear many hats and are continuously adapting to seemingly every new task.

Decorative abstract image of the European education website with woman leader.
European Education project

As leaders, we face the “expected” challenges, those that come with leading with transparency, defining product strategy, growing companies, and fostering diverse teams that wholly embrace mistakes. We also face the “unexpected” ones, advocating for our team’s voice – sometimes for our profession’s voice – and the most difficult one: advocating that the users’ voice be put at the center of it all.

Decorative image of a bunch of different robot people sitting in a window

As designers, we wear many hats and are continuously adapting to seemingly every new task.

Decorative abstract image of the European education website with woman leader.
European Education project

But as W. Edwards Deming said, “If you can’t describe what you are doing as a process, you don’t know what you’re doing.”

Decorative image of Fantasy Cryptos project with digital screens and plants
FantasyCryptos project

My approach to management is through the lens of human-centered design because, after all, organizations are made up of systems, humans, and the experiences that shape us. I aim, not to define people, but to improve systems by collaboratively fostering alignment through shared vision, improving processes, and removing friction – solving problems at their root, instead of mitigating their symptoms – in our pursuit of creating better products, stronger brands, and more successful businesses.

So though the profession of UX is hard to define

my management approach aims to provide the operational definition we NEED to define a ‘North Star’ and accomplish our goals within teams, products, and organizations. I’m grateful for the mentors and leaders, who guide me through this process.

What my peers say:

Case studies

“The most important things we need to manage can’t be measured.” (W. Edwards Deming)

Team a day cover image. link leads to case study. the text says: team-a-day design studios for craft maturity with people sitting in the background

‘Team-a-Day’ design studios

Fostering craft maturity and quality delivery.

[VIEW CASE]

Research chat series cover image of radio study and people on mic in the distannce. Linked to management case study.

Research Chat series

Expanding research thinking with experts from across the organization.

[VIEW CASE]

*EMBA candidate – expected graduation July 2024.